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The Preserve is the seamless collaboration between found and made: progressive, modern, and industrial design meets historic preservation.
In 1891, an industrious Vicksburg businessman, Joseph A. Biedenharn, bottled the first run of a widely popular new fountain drink called Coca-Cola. Using a bottle of his own design, the precursor to the iconic hobble-skirt design that came later, Biedenharn set in motion the first steps of a truly iconic brand. Following Biederharn’s lead, three entrepreneurs from Chattanooga officially licensed, bottled, and distributed Coca-Cola in 1899. Just a decade later, there were over 400 companies operating bottling plants across the country. Most of these businesses were family-owned.
Around the turn of the century, James E. Crass moved his Coca-Cola bottling from a small Charleston, South Carolina plant to Richmond, Virginia. The business quickly grew and eventually expanded to 42 franchises across the Mid-Atlantic. In 1953, Architect Joseph J. Schlesser designed the Mid-Atlantic Coca-Cola Bottling building. It quickly became of the most prominent and significant buildings in the industrial neighborhood of Scott’s Addition. The modern-style four-story brick building included a garage designed by Richmond architect C. W. Huff in the 40s and another three-story, one-bay addition from the 60s. A striking piece of architectural work, the structure was as functional as it is beautiful.
The Preserve Scott's Addition is joining two buildings built decades apart — a proper mix of historic architecture and modern design. The Found Building is the complete renovation of the landmark Coca-Cola Building. These top-line apartments retain all of their historic charms while providing residents with access to today’s modern comforts. For example, some units have the original railroad track running through the living room. Yeah, that’s pretty awesome.
Phase 2 is our Made Building is brand new construction built with pride. These apartments all have unique floor plans, great views, and a contemporary tone and feel. Take a walk out onto the rooftop deck and check both sections out. No matter where you choose to make your home, you’ll have full-access to some of the best amenities in the city: a saltwater pool and outdoor patio space, rooftop deck, fitness center, club room, business lounge, and social club with resident events. HUGE BARK PARK COMING SOON!!!
Assistant Property Manager